Jotun Protective Coatings sells products to companies active in industries related to offshore, energy, infrastructure, hydrocarbon processing and storage tanks.
Adjusting to cyclical markets
Jotun’s steady growth serving infrastructure, energy and hydrocarbon processing industry projects helped to offset weak demand for protective coatings in the offshore industry.
Low crude oil prices combined with overcapacity in the offshore market have slowed investments in new construction projects, impacting fabrication yards and suppliers – including Jotun. While the industry is not expected to stabilise before the end of 2017, Jotun has moved quickly to develop products and solutions to help owners save money by extending maintenance intervals for existing offshore facilities. For example, Jotun has launched a number of specialised two-pack, thick-film products for brush and roller that are easy to mix and apply, and have excellent flow properties to ensure long-lasting corrosion protection.
An emerging leader in steel protection
In the Infrastructure concept (stadiums, airports, convention centres, hospitals etc.) Jotun’s successful product development helped support growth in 2016. For example, Steelmaster 1200 WF, a thin-film waterborne intumescent coating introduced in 2014, has established a strong market presence in the UK and the Middle East. While Jotun has a relatively modest global market share, the company has excellent references and a diverse product portfolio, especially for owners seeking ‘green building’ certification, which represents a promising opportunity for Jotun going forward.
Jotun is also focusing resources toward the Hydrocarbon Processing Industry (HPI), where it supplies a broad range of coatings solutions for new construction projects. Despite some challenging projects, the company has also found success with specialised epoxy passive fire protection products. In addition, the company has identified significant potential in the maintenance market for refineries, petrochemical plants and gas processing facilities. To serve these projects more effectively, Jotun has launched an initiative to expand its dealer and distributor networks to make protective coatings products more available, closer to where they are needed. Growth in the Energy concept (wind towers, thermal, hydropower etc.) remains stable.
Jotun Marine Coatings is the world's leading provider of marine coatings to shipowners and managers active in the newbuilding and dry-dock / maintenance markets.
Sailing through troubled waters
As the shipping industry continues to experience challenging times, Jotun remains focused on delivering solutions to owners operating in the new market reality.
While Jotun recorded a modest decline in sales in 2016 compared to last year, the company continued to gain market share in the Marine Coatings segment. This growth was mainly driven by strong performance in China and South Korea, where the company performed well, completing newbuilding projects ordered in 2014 and 2015. However, with freight rates near historic lows, newbuilding activity has slowed dramatically, which will impact Jotun’s business in this segment going forward. Jotun is now working to achieve growth in the DryDock and SeaStock concepts.
A changing industry
These uncertain market conditions have resulted in structural changes in the industry, creating fewer, larger players. Jotun is working to secure multi-vessel block tenders, bundling products, services and technical support with companies operating large fleets. And to help owners operate successfully in this new market reality, Jotun offers a number of products and solutions.
In 2016, Jotun secured about 150 Hull Performance Solutions contracts, helping owners reduce fuel costs and corresponding emissions and began pilot testing a new premium sylil methacrylate antifouling. In addition, Jotun welcomed the publication of ISO 19030, a new standard conceived to measure changes in ship-specific hull and propeller performance, which Jotun uses as the basis for the company’s High Performance Guarantee. In the DryDock concept, Jotun is focused on strengthening relationships with existing customers to secure scheduled maintenance contracts.
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